Creativity

Live Ferrets Squirm Around in Men's Undershirts in Tommy John's Latest Comedic Spot

Spot Continues 'No Adjustment Needed' Campaign

By Alexandra Jardine. Published on Sep 14, 2016

Editor's Pick

In last year's "No Adjustment Needed" campaign, underwear brand Tommy John showed the consequences of ill-fitting underpants with a hilarious film featuring men trying to adjust their nether regions on the sly.

The brand (in which comedian Kevin Hart has just bought a stake) now turns its attention to undershirts, with the idea that badly-fitting ones make you feel like you have ferrets down your front. So it literally put live ferrets into the ad. As we see them ferreting around at all kinds of inappropriate moments -- including a wedding, on the golf course, filming a movie scene and during a political rally -- it's almost impossible not to squirm.

Preacher is the agency responsible, and the spot was directed by Neil Harris at Smuggler. If you want to see more ferret action, watch the behind-the-scenes film (in which we're reassured, thankfully, that none of the actors were harmed.)

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About

Credits

Date
Sep 14, 2016
Agency:
Preacher
Chief Executive Officer:
Tom Patterson
Client:
Tommy John
Chief Marketing Officer:
Josh Dean
Senior Art Director:
Fawad Khan
Producer:
Allison Wicke
Social Media Director:
Monica Fineis
Chief Creative Officer:
Rob Baird
Copywriter:
Mark Svartz
Executive Producer:
Stacey Higgins
Agency Producer:
Katie Stoller
Assistant Agency Producer:
Zach Tavel
Brand Director:
Amanda VanAntwerp
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Senior Strategist:
Carson Mobley
Business Affairs:
Miiko Martin
Production Company:
Smuggler
Director:
Neil Harris
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Jacqui Wilkinson
Head of Production:
Andrew Colon
Line Producer:
Claire Jones
Director of Photography:
Tat Radcliffe
Production Services:
Nordic Productions
Service Company Producer:
Greta Kleine
Editing House:
Cartel
Executive Producer:
Lauren Bleiweiss
Head of Production:
Meagan Carroll
Producer:
Dale Nicholls
Editor:
Andy McGraw
Assistant Editor:
Matt Berardi
Assistant Editor:
Micah Chase
Music:
Black Iris
Track:
Misery
Composer:
Trey Pollard
Executive Creative Director:
Justin Bailey
Creative Director:
Rich Stine
Executive Producer:
Jon Spencer
Senior Producer:
Amanda Patterson
Mix:
Lime Studios
Sound Engineer:
Rohan Young
Assistant Sound Engineer:
Ben Tomastik
Finish House:
Cartel
Senior Flame Artist:
Wes Waldron
Color:
Ntropic
Colorist:
Marshall Plante

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