Creativity

Real Men Don't Look Like This...

Underwear brand Tommy John takes male "perfection" to task

Published on May 16, 2013

Editor's Pick

We've had plenty of lessons from the likes of Dove on the dangers of representing unachievable standards of female beauty in advertising. But now underwear brand Tommy John has done the same for men. This ad, by New York agency Young Discoverer's Club, presents us with "Underwear Man", featuring the hairless, baby-oiled super-abs most men are never likely to achieve. The ad's premise is that your man might not look like that, but he might feel like it with Tommy John's underwear, with the strapline "Real Smart Underwear For Real Smart Men".

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About

Credits

Date
May 16, 2013
Agency:
Young Discoverers' Club
Chief Creation Officer:
Sam Saunders
Client:
Tommy John
Copywriter:
Reese Carpenter
Copywriter:
Sam Saunders
Art Director:
Andrew Tider
Agency Producer:
Chantille Saunders
Strategy Head:
Mark Fielding
Producer:
Emeline Rodelas
Photographer:
Gavin Rea
Retoucher:
Donna Mae Vering
Styling:
Chantille Saunders

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