Real Men Don't Look Like This...

Underwear brand Tommy John takes male "perfection" to task

Published on

Editor's Pick

We've had plenty of lessons from the likes of Dove on the dangers of representing unachievable standards of female beauty in advertising. But now underwear brand Tommy John has done the same for men. This ad, by New York agency Young Discoverer's Club, presents us with "Underwear Man", featuring the hairless, baby-oiled super-abs most men are never likely to achieve. The ad's premise is that your man might not look like that, but he might feel like it with Tommy John's underwear, with the strapline "Real Smart Underwear For Real Smart Men".

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 16, 2013
Agency:
Young Discoverers' Club
Chief Creation Officer:
Sam Saunders
Client:
Tommy John
Copywriter:
Reese Carpenter
Copywriter:
Sam Saunders
Art Director:
Andrew Tider
Agency Producer:
Chantille Saunders
Strategy Head:
Mark Fielding
Producer:
Emeline Rodelas
Photographer:
Gavin Rea
Retoucher:
Donna Mae Vering
Styling:
Chantille Saunders
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age