TOMS Introduces 'Shark Shoe' Line in Collaboration with Discovery Channel

These Shoes Have Teeth

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TOMS teams up with Discovery Channel's Shark Week to introduce a new limited edition line of shoes. The Shark Week shoes feature a camouflage pattern created using silhouettes of sharks, and proceeds from the sale of each go to support ocean conservation organizationOceana. A child in need also receives a new pair of shoes each time one is bought from TOMS.

This is just the latest in marketing moves from Shark Week -- a hilarious spot featuring "Snuffy the Seal" also made the rounds a few weeks ago. And of course, the event has been known for bold, fantastic advertising throughout the years.

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About

Credits
Date
Jul 15, 2013
Client:
Toms/Discovery Channel
Category
Latest Creativity News on Ad Age

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