Creativity

A Snowboarding Mountain Goat Promotes Tom Tom's Latest Action Cam

Global Campaign Targets Extreme Sports Enthusiasts

Published on Jun 18, 2015

Editor's Pick

Wearable tech just got a new spokesperson: a snowboarder with hoofs. In this global campaign for TomTom, promoting its first 4K Bandit action camera, a mountain goat ("Baaadass Billy") takes center stage. In this online film, after we seem him trying to upload his extreme sports photos in a log cabin, we see him skiing, snowboarding, parachuting and hang gliding, all wearing the TomTom Bandit. It's a silly but memorable idea that'll probably appeal to its target audience of extreme sports enthusiasts, with the voiceover straight out of the snowboarding fraternity.

The online campaign is by DDB & Tribal Worldwide, Amsterdam, which has also created a mobile site where people can find out more of Billy's backstory (apparently, his sponsors include "Goatify" and "Goatzilla"). A Facebook competition to win an action trip to Whistler, Canada, is also part of the campaign.

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About

Credits

Date
Jun 18, 2015
Agency:
DDB & Tribal Worldwide Amsterdam
Client:
TomTom
Client Service Director:
DDB & Tribal Amsterdam
Project Director:
DDB & Tribal Amsterdam
Concept:
DDB & Tribal Amsterdam
Creative Director:
DDB & Tribal Amsterdam
RTV Producer:
DDB & Tribal Amsterdam
Production Company:
Brenninkmeijer & Isaacs
Producer:
Oskar Bard
Producer:
Sebastian Hedin
Director of Photography:
Kjell Lagerroos
Producer:
Sander Brenninkmeijer
Editor:
Fiona Fuchs
Grading:
Hectic Electric
Online:
Hectic Electric
Soundstudio:
Kaiser Sound Amsterdam
Music:
Kaiser Sound Amsterdam

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