A Snowboarding Mountain Goat Promotes Tom Tom's Latest Action Cam

Global Campaign Targets Extreme Sports Enthusiasts

Published on Jun 18, 2015

Editor's Pick

Wearable tech just got a new spokesperson: a snowboarder with hoofs. In this global campaign for TomTom, promoting its first 4K Bandit action camera, a mountain goat ("Baaadass Billy") takes center stage. In this online film, after we seem him trying to upload his extreme sports photos in a log cabin, we see him skiing, snowboarding, parachuting and hang gliding, all wearing the TomTom Bandit. It's a silly but memorable idea that'll probably appeal to its target audience of extreme sports enthusiasts, with the voiceover straight out of the snowboarding fraternity.

The online campaign is by DDB & Tribal Worldwide, Amsterdam, which has also created a mobile site where people can find out more of Billy's backstory (apparently, his sponsors include "Goatify" and "Goatzilla"). A Facebook competition to win an action trip to Whistler, Canada, is also part of the campaign.

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Jun 18, 2015
DDB & Tribal Worldwide Amsterdam
Client Services Director:
DDB & Tribal Amsterdam
Project Director:
DDB & Tribal Amsterdam
DDB & Tribal Amsterdam
Creative Director:
DDB & Tribal Amsterdam
RTV Producer:
DDB & Tribal Amsterdam
Production Company:
Brenninkmeijer & Isaacs
Oskar Bard
Sebastian Hedin
Director of Photography:
Kjell Lagerroos
Sander Brenninkmeijer
Fiona Fuchs
Hectic Electric
Hectic Electric
Sound Studio:
Kaiser Sound Amsterdam
Kaiser Sound Amsterdam

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