A mysterious someone decided to give Kellogg's 64-year-old mascot Tony the Tiger a racy makeover in a prank campaign, Tony Is Back. It shows the energetic feline reaching out to the kids of yesteryear who now, as adults, have lost their way, including one prostitute named Candy who has fallen off her game.
A risque film from the campaign shows how after a visit from Tony and a helping of Frosted Flakes, Candy gets her fire back and it looks like her career's on the mend.
According to a Kellogg spokeswoman, "the website and video have absolutely nothing to do with Kellogg." The company also declared the video as "fake" on Twitter. As to whether it would be attempting legal action against whoever created the campaign, which links to the official Kellogg website, Kellogg added, "Tony is a beloved icon and we will protect the integrity of our brands and our characters."
Agency Wieden & Kennedy had tweeted the campaign earlier today, but an agency spokesperson said that the agency had no hand in its creation.