Tooheys: Beer Economy (ARW)

Beer for favor.

Published on Oct 12, 2011

Editor's Pick

Lion Nathan and Toohey's turn economics on its head by replacing cash with beer. Television spots set pricing -- how many cases of beer would it take for you to change a lightbulb, for example -- while ambient advertising invited stores and servicers to sell things in exchange for a case of beer. Product redesigns slapped IOUs on beer cases of Toohey's and a digitalcampaign lets you download facts and figures for this new economy we live in.

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Oct 12, 2011

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