Tooheys: Beer Economy (ARW)

Beer for favor.

Published on

Editor's Pick

Lion Nathan and Toohey's turn economics on its head by replacing cash with beer. Television spots set pricing -- how many cases of beer would it take for you to change a lightbulb, for example -- while ambient advertising invited stores and servicers to sell things in exchange for a case of beer. Product redesigns slapped IOUs on beer cases of Toohey's and a digitalcampaign lets you download facts and figures for this new economy we live in.

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Oct 12, 2011
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