Creativity

Toohey's Extra Dry: Nocturnal Migration

The animal inside you.

Published on Sep 29, 2011

Editor's Pick

In a ritualistic spot from BMF for Toohey's Extra Dry beer, stags -- representing humans -- gather for a night out on the town and share the journey of nocturnal migration. The stag has been the symbol of the Australian beer brand since 1869.

The spot, directed by Garth Davis, emphasizes the groupthink behind nights out -- the clannish mentality of people that dress up and go out to drink at their local watering holes, whether it's a bar or a pond.

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About

Credits

Date
Sep 29, 2011
Agency:
BMF
Client:
Toohey's Extra Dry
Creative:
Warren Brown
Creative Director:
Shane Bradnick
Executive Creative Director:
Dylan Taylor
Art Director:
Corinne Goode
Copywriter:
Phil Sicklinger
Senior Planner:
Simon McCrudden
Head of Television:
Sue Hind
Art Buyer:
Sarah Thompson
Head of Print Services:
Libby Hams
Post Production:
Colin Renshaw
Post Production:
Takeshi Takada
Director:
Garth Davis
Producer:
Karen Sproul
Media:
Zenith Optimedia
Digital:
Holler

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