Creativity

Toppers Pizza: Feed the Need

Wisconsin's Shine Advertising was recently charged with "owning the college market," as ACD John Krull puts it, on behalf of Toppers, a pizza chain sprinkled across Wisconsin, Minnesota and North Carolina. The college market being what it i

Published on Sep 07, 2006

Editor's Pick

Wisconsin's Shine Advertising was recently charged with "owning the college market," as ACD John Krull puts it, on behalf of Toppers, a pizza chain sprinkled across Wisconsin, Minnesota and North Carolina. The college market being what it is these days, the resulting print campaign (see the PDF), seen in student newspapers and campus publications, could almost make a lacrosse team blush. It required the creatives to "embrace their inner college kid, crash a few frat parties and do one too many keg stands," says Krull. The print is but one element of a Toppers makeover, which includes a new logo and tagline, spiffy mechanic's shirt uniforms and a direct mail piece, the cover of which opens this showcase, offering a menu and a foldout poster featuring what Krull calls "an irreverent narrative about conquering hunger." Illustration by Nate Williams, www.n8w.com.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.