Topps: Topps 3D Live Demo

Published on

Editor's Pick
L.A./Europe-based software provider Total Immersion gives trading card brand Topps the augmented reality treatment by offering 3D live baseball cards.

The Total Immersion site for the Topps campaign will bring specifically coded cards to life by displaying 3D avatars and animations when you hold them in front of a webcam that's connected to TI's downloadable software. After you initialize the 3D live software, you can use various keys to play a game where you can catch, bat and score points with Topps player cards of pros like Alex Rodriguez and Evan Longoria.

Be sure to see Total Immersion's CEO and co-founder, Bruno Uzzan, June 3rd at CaT: Creativity and Technology.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 11, 2009
Total Immersion
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age