Creativity

Dentsu Shows You How Much Toshiba's New Vacuum Sucks

Clever use of an escalator demonstrates product power

Published on Apr 24, 2013

Editor's Pick

Dentsu Tokyo uses an upwards-moving elevator (although a downwards one could have worked too) to demonstrate the sucking power of Toshiba's Torneo V vacuum cleaner in a March stunt at the Yachiyodai station near Tokyo.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Apr 24, 2013
Agency:
Dentsu Tokyo
Chief Creative Officer:
Kenichiro Matsumoto
Client:
Torneo
Chief Creative Officer:
Shunji Suzuki
Chief Creative Officer:
Hiroshi Kobayashi
Chief Creative Officer:
Emiko Nakanishi
Creative Director:
Makoto Takeuchi
Creative Director:
Masumi Nakazawa
Copywriter:
Yoji Sakamoto
Art Director:
Taiki Kawase
Producer:
Kosuke Takahira
Producer:
Yukiaki Furukawa
Art Buyer:
Junko Iwahashi
Art Buyer:
Mai Ishiwata

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.