This App Will Swap Your Grown-Up Dog For a Cute Puppy. Really?

Fake 'Puppy Swap' Ad Is by Toronto Humane Society

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This commercial for Puppy Swap, apparently a subscription service that lets you swap one puppy for another, perfectly apes all those ads for brand-new lifestyle apps -- it features perky, whistle-y music, sunshine and happy-looking famlies getting what they want out of technology. Except, hold on. This is a service that basically lets you rent a dog, and abandon it once it grows up and gets less cute? Of course the ad, and site (where you can pick trending breeds and rate them) are fake -- they were created by the Toronto Humane Society to highlight abandonment of dogs. The agency was Toronto's Grip Limited.

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About

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Date
Jan 13, 2015
Agency:
Grip Limited
Client:
Toronto Humane Society
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