Toronto Jewish Film Festival: Goat Milk Machine

If Moses worked in a movie theater....

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To promote the Toronto Jewish Film Festival, Dare created a campaign featuring prominent Jewish figures similar to Moses and Abraham, working in a modern movie theater setting. In one spot, they serve up goat's milk at the drinks concession and in another, part a pool of spilled cola, Red-Sea style.

Dare also created the tagline 'The Chosen Festival', reflecting that in the Torah, Jewish people are referred to as 'The Chosen People.'

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About

Credits
Date
Jun 21, 2011
Agency:
Dare
Client:
Toronto Jewish Film Festival
Creative Director:
Pete Breton
Creative Director:
Dave Douglass
Art Director:
Greg Kouts
Art Director:
Shawn James
Copywriter:
Anthony Atkinson
Copywriter:
Sean Atkinson
Agency Producer:
Elvira Labate
Production House:
Radke Films
Director:
Craig Brownrigg
Music House:
Eggplant Collective
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