Using Instagram To Bring Silent Movies to Life

Slideshows give a social media audience a taster of silent films

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To promote the Toronto Silent Film Festival, which runs from April 4-9, Cossette Toronto is using Instagram to simulate the effects of a silent movie. Three different Instagram accounts use the slideshow view mode within the mobile app to simulate the effect, creating "trailers" to bring some of the films to life.

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About

Credits
Date
Mar 25, 2013
Agency:
Cossette Toronto
Client:
Toronto Silent Film Festival
Co-Chief Creative Officer:
Matthew Litzinger
Co-Chief Creative Officer:
David Daga
Creative Director:
David Daga
Creative Director:
Matthew Litzinger
Copywriter:
Sebastian Lyman
Art Director:
Pepe Bratanov
Account Team:
Jason Melhuish
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