Tortrix: Embassy of the 18th Zone

Companies in Guatemala do not employ people from the 18th zone of Guatemala City because they assume residents could have ties to the gangs that dominate the area. This campaign shows Tortrix's corporate responsibility.

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Description
Companies in Guatemala do not employ people from the 18th zone of Guatemala City because they assume residents could have ties to the gangs that dominate the area. This campaign shows Tortrix's corporate responsibility.
Credits
Date
Jan 26, 2014
Agency:
BBDO Guatemala
Chief Creative Officer:
Diego Lanzi
Client:
Tortrix
Creative Director:
Rodrigo Costas
Art Director:
Rodrigo Ponce
Art Director:
Adolfo Lazo
Account Director:
Daphne Jager
Account Executive:
Lourdes Garavito
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