Creativity

Toshiba Reminds Us That College Can Be Awkward. But Good Electronics Can Help!

Capital C's New Dorm Life-Inspired Campaign Comes Just in Time for the Back-To-School Shopping Season

Published on Aug 14, 2013

Editor's Pick

Toshiba and Capital C, Toronto -- the brand's Canadian agency of record, provide a fresh take on product demonstrations in this new college-themed campaign showcasing the merits of the brand's tablets, laptops and desktops.

The effort features three brotacular scenarios, including this one titled "Black Light." The spot doesn't pull any punches in illustrating what happens when some people (read: college boys) are left alone in a room. Another spot, "Math Notes," provides an oh-so-important lesson about double checking names of attachments one plans to send. The last spot, "Chicken Prank," shows what a lifesaver the touch screen can. The spots were directed by Untitled Films' Aleysa Young.

Outside of showing how handy Toshiba can be in dorm room situations, the campaign also acts as a helpful PSA to college students reminding them to expect a total loss of privacy and obliteration of boundaries when bunking with another kid.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 14, 2013
Agency:
Capital C, Toronto
Client:
Toshiba
Executive Creative Director/Copywriter/Art Director:
Gary Watson
Art Director:
Stephen Sandian
Copywriter:
Kurtis Martin
Agency Producer:
Margaret Callaghan
Agency Producer:
Shireen Shah
Production Company:
Untitled Films
Director:
Aleysa Young
Executive Producer:
Estelle Weir
Producer:
Robbie McNamara
Cinematographer:
Bobby Shore
Editing:
Panic & Bob
Editor:
Marco Pazzano
Casting:
Stephen Mann
Online:
Crush

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.