To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Toshiba: Color Films - Blue

Colors like no other.

Editor's Pick

Goodness Mfg tapped production Ghost Robot to create a series of color-driven films promoting the Toshiba tablet, one based on each color the tablet will be available in. Led by Ghost Robot CD/Director Adam Levite, the production company created a broad range of films, directed by Levite (Black/Silver/Lavender), Joey Garfield (Raspberry), Ben Dickinson (Green) and animation team //Kneeon (Blue.)

The pieces traverse a broad thematic palette, including a splashy b-boy dance-off, an abstract gymnastic performance and a dazzling drum performance from Brian Chippendale of RI band Lightning Bolt.

The color-themed collection is reminiscent of the adicolor short film campaign created in 2006 by Idealogue for adidas.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 27, 2011
Agency:
Goodness Manufacturing Los Angeles
Client:
Toshiba
Production Company:
Ghost Robot
Production Company:
Ghost Robot
Director:
Kneeon
Director:
Adam Levite
Executive Creative Director:
Thomas Adams
Executive Producer:
Rupert Samuel
Art Director:
Anja Duering
Copywriter:
Carl Corbitt
Integrated Producer:
Akash Khokha
Production Company:
Ghost Robot
Executive Producer:
Zach Mortensen
Executive Producer:
Mark De Pace
Creative Director:
Adam Levite
Staff Producer:
Stine Moisen
Color Correction:
Smoke & Mirrors
Colorist:
Ben Eagleton
Executive Producer:
Paul O'Beirne
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age