Creativity

Toshiba: Color Films - Lavender

Colors like no other.

Published on Jun 27, 2011

Editor's Pick

Goodness Mfg tapped production Ghost Robot to create a series of color-driven films promoting the Toshiba tablet, one based on each color the tablet will be available in. Led by Ghost Robot CD/Director Adam Levite, the production company created a broad range of films, directed by Levite (Black/Silver/Lavender), Joey Garfield (Raspberry), Ben Dickinson (Green) and animation team //Kneeon (Blue.)

The pieces traverse a broad thematic palette, including a splashy b-boy dance-off, an abstract gymnastic performance and a dazzling drum performance from Brian Chippendale of RI band Lightning Bolt.

The color-themed collection is reminiscent of the adicolor short film campaign created in 2006 by Idealogue for adidas.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 27, 2011
Agency:
Goodness Manufacturing Los Angeles
Client:
Toshiba
Production Company:
Ghost Robot
Production Company:
Ghost Robot
Director:
Adam Levite
Director:
Adam Levite
Executive Creative Director:
Thomas Adams
Executive Producer:
Rupert Samuel
Art Director:
Anja Duering
Copywriter:
Carl Corbitt
Integrated Producer:
Akash Khokha
Production Company:
Ghost Robot
Executive Producer:
Zach Mortensen
Executive Producer:
Mark De Pace
Creative Director:
Adam Levite
Staff Producer:
Stine Moisen
Color Correction:
Smoke & Mirrors
Colorist:
Ben Eagleton
Executive Producer:
Paul O'Beirne

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.