Creativity

Toshiba: Milk

What if?

Published on Jul 18, 2011

Editor's Pick

One of the peskier things about buying new computers is the possibility that a better, upgraded version could come out in a year, leaving you sadly out of date. Toshiba, in a new series of ads out of Goodness Mfg. wants to erase that doubt from your mind.

The ad says that Toshiba thought of everything while making its new series of products, including the possibility of a broken laptop hard drive causing a blackout, causing spoilt milk, leading to an epidemic that could wipe out the human race. The solution? An impact-safe hard drive.

Two spots are out right now, with more television and web spots to be released in the coming months.

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About

Credits

Date
Jul 18, 2011
Agency:
Goodness Mfg
Client:
Toshiba
Executive Creative Director:
Thomas Adams
Art Director:
Neal Desai
Copywriter:
Eric Christy Manchester
EVP Integrated Producer:
Rupert Samuel
Agency Senior Producer:
Akash Khokha
Production Company:
Smith & Jones Films
Director:
Ulf Johansson
Executive Producer:
Philippa Smith
Director of Photography:
Barry Ackroyd
Post Production:
Trailer Park
Editor:
Brett Nicoletti
Sound Designer:
Gary Zacuto
Sound Designer:
Mike Rodriguez
Motion Graphics:
Clarissa Donlevy
Motion Graphics:
Steve Sikorski
Flame Artist:
Kevin McDonald
Final Color:
Cinelicious
Final Color:
Steve Rodriguez
Telecine Producer:
Cinelicious
Telecine Producer:
Reggie Diaz

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