Toshiba: Space Chair - The Making Of...

Toshiba and Grey London take a chair into space to film the world's highest commercial.

In its latest outing for Toshiba, Grey London collaborated with The Mill to film "the world's highest commercial," shot 98,000 feet above Nevada's Black Rock desert.

To capture the spot's footage, two Toshiba hi-def IK-HR1S video cameras and a lightweight chair were suspended from a high altitude helium balloon and floated into space until the chair exploded from extreme atmospheric pressure 98,268 feet.

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meireles, November 18th, 2009 10:38:42 am

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Full Credits

Agency:
Grey, London
Client:
Toshiba
Creative:
Andy Amadeo
Creative:
Nils Leonard
Producer:
James Covill
Production Company:
Hungry Man
Director of Photography:
Harris
Producer:
Matt Jones
Editing Company:
The Whitehouse
Editor:
Russell Icke
Editor:
Ed Enayat
Postproduction:
The Mil
Colorist:
Seamus O'Kane
Lead 2D Artist:
Adam Grint

Date

Nov 17, 2009

Category

Stunt

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