Creativity

Toshiba: Space Chair

Toshiba and Grey London take a chair into space to film the world's highest commercial.

Published on Nov 17, 2009

Editor's Pick

In its latest outing for Toshiba, Grey London collaborated with The Mill to film "the world's highest commercial," shot 98,000 feet above Nevada's Black Rock desert.

To capture the spot's footage, two Toshiba hi-def IK-HR1S video cameras and a lightweight chair were suspended from a high altitude helium balloon and floated into space until the chair exploded from extreme atmospheric pressure 98,268 feet. See the making of the Space Chair spot was made here.

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About

Credits

Date
Nov 17, 2009
Agency:
Grey London
Client:
Toshiba
Creative:
Andy Amadeo
Creative:
Nils Leonard
Producer:
James Covill
Production Company:
Hungry Man
Executive Producer:
Matt Buels
Director of Photography:
Harris
Producer:
Matt Jones
Editing Company:
The Whitehouse
Editor:
Russell Icke
Editor:
Ed Enayat
Postproduction:
The Mil
Colorist:
Seamus O'Kane
Lead 2D Artist:
Adam Grint

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