Creativity

Toshiba: What Next?

Grey, London and hometown digital production studio unit9 have teamed up to launch a new site for Toshiba that touts the brand's latest innovations.

Visitors are treated to an animated jungle setting on the homepage. Here, any

Published on Nov 05, 2008

Editor's Pick

Grey, London and hometown digital production studio unit9 have teamed up to launch a new site for Toshiba that touts the brand's latest innovations.

Visitors are treated to an animated jungle setting on the homepage. Here, any click and drag of the mouse creates red lines in various shapes, causing the animals and plants within to react and the screen to move. The site's objective, though, is to promote Toshiba laptops like the Qosmio and Portege R600, which are highlighted by clicking on randomly placed arrow keys.

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About

Credits

Date
Nov 05, 2008
Client:
Toshiba
Agency:
Grey London
Executive Creative Director:
Jon Williams
Art Director:
Nick Rowland
Copywriter:
Lee Brook
Agency Producer:
Carly Randall
Agency Producer:
Ellie Bailey
Project Manager:
Simon Meyer
Head of Digital:
Syed Naqvi
Digital Production:
unit9
Interactive Director:
Anrick Bregman
Technical Director:
Yates Buckley
Executive Producer:
Rakesh Patel

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