Creativity

Tostitos, Not Kelly, Is the NFL's Official Chip

Philadelphia Eagles Coach Begs for Recognition in Pre-Super Bowl Spots

Published on Jan 12, 2015

Editor's Pick

Tostitos' latest spots see yet another brand getting mileage out of sports people's names (see ESPN's Steph Curry/ Chicken Curry spots) in the run-up to the Super Bowl. This time, the joke is that Tostitos is the official chip of the NFL, and not Philadelphia Eagles head coach Chip Kelly. Kelly gamely appears in the spots, whether he's being interrupted by the voiceover, standing in a shopping cart, trying to throw the Tostitos away,or begging. (See all ten films on YouTube.) Goodby Silverstein & Partners created the work, which will air online throughout the remaining NFL playoffs.

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About

Credits

Date
Jan 12, 2015
Agency:
Goodby Silverstein & Partners
Client:
Tostitos
Partner:
Margaret Johnson
Creative Director:
Eric Kallman
Creative:
Laura Petruccelli
Creative:
Rohan Cooke
Director of Production:
Tod Puckett
Executive Producer:
Hilary Coate
Producer:
Benton Roman
Production Company:
Arts & Sciences
Director:
Adam & Dave
Executive Producer:
Mal Ward
Executive Producer:
Marc Marrie
Head of Production:
Kristin Porter
Line Producer:
Lucy Sheridan
Director of Photgraphy:
Benn Martenson
Editorial:
Cut & Run
Editor:
Graham Turner
Assistant Editor:
Christopher Kasper
Executive Producer:
Deanne Mehling
Producer:
Felili Rincon
Finish:
Ntropic
Flame Artist:
Matt Tremaglio
Colorist:
Trevor Durtschi
Producer:
Jen Beauregard
Music House:
Butter
Mix:
One Union
Audio Engineer:
Eben Carr

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