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Tostitos: NOLAF

Party platter staple and Frito-Lay brand Tostitos is fighting the good fight for fun in a new campaign from Element 79 and Mekanism.

The interactive initiative reveals the inner workings and shady practices of the fictitio

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Party platter staple and Frito-Lay brand Tostitos is fighting the good fight for fun in a new campaign from Element 79 and Mekanism.

The interactive initiative reveals the inner workings and shady practices of the fictitious NOLAF, or National Organization for Legislation Against Fun, who through a blowhard executive director with a bad combover and several "research & development" videos, show the adverse "fun" effects of eating Tostitos chips.

Along with several amusing case studies in the R&D room, as well as an orientation session, visitors can get a full-screen view of the interactive conference room where the NOLAF executive director fields questions from a variety of characters, offering them advice on how to have less fun. Here, users can click any one of the seated audience members to check out each question and hear the host's demotivating answers.

 

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About

Credits
Date
Apr 21, 2008
Client:
Tostitos
Agency:
Element 79
Copywriter:
Kevin Mulroy
Art Director:
Mike Lyons
Interactive Group Creative Director:
Todd Crisman
Executive Creative Director:
Dennis Ryan
CD/Art Director:
Max Stinson
CD/Copywriter:
Jim Paul
Agency Producer:
Katie Juras
Head Of Production:
John Noble
Production Company:
Mekanism
Director:
Tommy Means
Creative Director (Mekanism):
Peter Rhoads
Executive Producer:
Velvy Appleton
Producer:
Lindsay Fa
Director of Photography:
Andy Lilien
Art Director (Mekanism):
David Daugherty
Stylist:
Chris Aysta
Editor:
Mike Cavanaugh
Editor:
TM Faversham
Editor:
Caitlin Parker
Design/Graphics:
Richard Krolewicz
Design/Graphics:
Emmett Feldman
Interactive Producer:
Jeremy Leeds
Technology Developer:
Jamal Berkeley
Technology Developer:
Dave Cole
Interactive Designer:
Marcelo Viana
Color Correction:
Spy Post
Sound Design/Mix:
Jeremiah Moore

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