Tostitos' 'Party Safe' Bag of Chips Will Warn You Off Drunk Driving (and Call You an Uber)
Campaign Offers $10 Off Ride Service on Super Bowl Night
By Alexandra Jardine. Published on Jan 24, 2017
Editor's Pick
Just in time for the Super Bowl, Tostitos has created a bag of chips that reminds you not to drink and drive.
Created by Goodby Silverstein & Partners, the limited-edition "Party Safe Bags" contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a "Don't drink and drive" message. People can also call for free rides via Uber by simply tapping their bags with their phones.
As part of the campaign , Tostitos partnered with Mothers Against Drunk Driving (MADD) and Uber to offer party-goers $10 off a ride on Sunday, Feb. 5.
Roger Baran, Goodby Silverstein & Partners (GS&P) creative director, said in a statement: "For a football fan, there is a lot of emotion involved with a game. It's easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend."
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About
Credits
- Date
- Jan 24, 2017
- Client:
- Tostitos
- Director:
- John X Carey
- Production Company:
- Anonymous Content
- Chief Marketing Officer:
- Jennifer Saenz
- Vice President of Marketing:
- Jeff Klein
- Senior Director:
- Pat O'Toole
- Director:
- Nicolle Poole
- Manager:
- Tom Stingelin
- Vice President of Communications:
- Chris Kuechenmeister
- Senior Director of Public Relations:
- Joan Cetera
- Co-Chairman:
- Jeff Goodby
- Co-Chairman:
- Rich Silverstein
- Chief Creative Officer:
- Margaret Johnson
- Creative Director:
- Roger Baran
- Creative Director:
- Sam Luchini
- Art Director:
- Ricardo Matos
- Art Director:
- Fabio Benedetto
- Art Director:
- Nomi Malik
- Copywriter:
- Otto Pajunk
- Bag Design:
- Sam Luchini
- Designer:
- Lorenz Ortiz
- Bag Production Company:
- Colorbar /Laser Custom Design
- Principal:
- Douglas Huynh
- Principal:
- Stephen Cross
- Director of Broadcast Production:
- Tod Puckett
- Executive Broadcast Producer:
- Hilary Coate
- Broadcast Producer:
- Christina Wells
- Interactive Producer:
- Severin Sauliere
- Senior Art and Print Producer:
- Noah Dasho
- Executive Digital Artist:
- Jessica Pettigrew
- Photographer:
- Quinn Gravier
- Strategy Director:
- Ralph Paone
- Director of Communications:
- Meredith Vellines
- Managing Partner:
- Brian McPherson
- Group Account Director:
- Meredith Williams
- Account Director:
- Becca Morris
- Account Manager:
- Casey O'Brien
- Assistant Account Manager:
- Andrew Betoff
- Community Manager:
- Kristine Ciardello
- Director of Business Affairs:
- Judy Ybarra
- Business Affairs Manager:
- Chrissy Shearer
- Director of Photgraphy:
- Chris Saul
- Executive Producer:
- Sue Ellen Clair
- Producer:
- Saul Germain
- Editing Company:
- Stitch
- Editor:
- Phillip Owens
- Assistant Editor:
- Weston Cadwell
- Sound Design:
- Lime Studios
- Mix:
- Lime Studios
- Audio Engineer:
- Tom Paolantonio
- Assistant Audio Engineer:
- Peter Lapinski
- Music:
- Musicbed
- V/FX:
- Stitch
- Executive Producer:
- Mila Davis
- V/FX Producer:
- Liz Katsarelas
- V/FX:
- Bacon
- V/FX Producer:
- Marguerite Olivelle
- V/FX Artist:
- Mitch Gardiner
- Colorist:
- Michael Gossen
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