Creativity

Tostitos Taps 'The Fresh Prince' Sidekick Carlton to Dance for Your DIY Super Bowl Invite

Miniature Horses, Talking Babies and More Feature in Videos

By Alexandra Jardine. Published on Jan 17, 2018

Editor's Pick

Tostitos is helping you make your own party invite for the Super Bowl this year--in the style of a Super Bowl ad.

With "The Fresh Prince of Bel-Air" actor Alfonso Ribeiro aka Carlton playing host, the brand is encouraging people to go online and use its digital invite creator to make their own personalized party invitation. Users must enter their name, location and the start time of the party and the tool generates an invite featuring various Super Bowl ad themes, including talking babies, miniature ponies, French bulldogs and feisty old ladies and more--punctuated with Ribeiro's famous "Carlton dance," which somehow doesn't have the charm of the classic GIF.

If you like how the ad turns out, you can share it--or ask for a remix if you don't. Tostitos' agency, Goodby, Silverstein & Partners, was behind the idea.

"Tostitos has always been about getting people together for the Super Bowl," says Pat O'Toole, senior director of marketing, Frito-Lay North America, in a statement. "The Super Bowl is about so much more than the game itself. People love watching the ads, so this year we wanted to give people the opportunity to create personalized ads for their Super Bowl parties."

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Credits

Date
Jan 17, 2018
Agency:
Goodby Silverstein & Partners
Client:
Tostitos
Chief Marketing Officer:
Jennifer Saenz
Senior Creative Director:
Pat O'Toole
Director:
Matt Gould
Brand Manager:
Camille Wingo
Senior Director, Communications:
Joan Cetera
Director, Communications:
Christopher Yemma
Co-Chairperson:
Jeff Goodby
Co-Chairperson:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jeff Gillette
Associate Creative Director:
Eamonn Dixon
Copywriter:
Eamonn Dixon
Associate Creative Director:
Daniel Grech
Art Director:
Daniel Grech
Copywriter:
Kurt Mills
Copywriter:
Trevor Joplin
Art Director:
Florian Marquardt
Art Director:
Eleanor Rask
Director of Broadcast Production:
Tod Puckett
Co-Director of Production:
Margaret Brett-Kearns
Executive Integrated Producer:
Benton Roman
Executive Integrated Producer:
Tena Goy
Interactive Producer:
Austin Kim
Broadcast Producer:
Timothy Plain
Broadcast Producer:
Olivia Baker
Director of Brand Strategy:
Bonnie Wan
Strategy Director:
Ralph Paone
Senior Brand Strategist:
Harper Bokum-Fauth
Communications Strategist:
Catherine Kim
Junior Communications Strategist:
Nicole Bruno
Senior Business Affairs Manager:
Heidi Killeen
Account Director:
Becca Morris
Account Manager:
Lisa Kourakos
Assistant Account Manager:
Maddie Kirkland
Production Company:
Tool of North America
Director:
Geordie Stephens
Managing Partner:
Oliver Fuselier
Managing Partner:
Dustin Callif
Executive Producer, Integrated:
Joshua Greenberg
Executive Producer, Innovation:
Adam Baskin
Creative Director, Innovation:
Joshua Jetson
Head of Production, Live Action:
Amy DeLossa
Head of Production, Innovation:
Michael Bucchino
Line Producer:
Gabe Reiter
Director of Photography:
Mark Plummer
Producer, Innovation:
Matthew Walsh
Innovation Production Supervisor:
Joaquin Gonzalez
Interactive Designer:
Juan Camilo Castro
Tech Lead:
Nickel Media
Video Rendering:
Imposium
Quality Assurance:
Hook QA
Post Production Supervisor:
Tracy Bunting
Post Producer:
Brian Friel
Editor:
Kevin Zimmerman
Assistant Editor:
Doug Scott
Visual Effects:
SHED
Managing Director:
Paul O'Shea
Visual Effects Supervisor:
Paul O'Shea
Visual Effects Producer:
Brian Friel
Color Producer:
Amy Redfern
Colorist:
Billy Hobson
Compositor:
Stefan Smith
Compositor:
Ben Persons
Matte Painter:
Ben Persons
Sound Design:
Lime Studios
Sound Engineer:
Joel Waters
Sound Engineer:
Chris Nungary
Music:
Butter Music

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