Creativity

Tostitos Warns of Drunk Driving Dangers in Film Promoting Its 'Party Safe' Bag

Spot Profiles Football Player Whose Life Was Changed by a Drunk Driver

By Alexandra Jardine. Published on Jan 31, 2017

Editor's Pick

Following its recent introduction of the "Party Safe Bag," a bag of chips that can detect when someone is over the drinking and driving limit, Tostitos has released a follow-up film for Super Bowl week warning of the dangers of drunk driving.

Directed by John X Carey for agency Goodby Silverstein & Partners, the film was shot on the night of the conference championship games, and profiles people whose lives changed drastically because of an alcohol-related accident. They include football player Delanie Walker, who lost his aunt and uncle to a drunk driver on the same day he played in the big game; a police officer whose close friend lost a daughter and a DUI offender whose experience was life changing.

"When we looked at the statistics, we were shocked. The Party Safe bag is a great messenger, but we wanted to show it in action, and at the same time tell deep, real stories," says Sam Luchini, creative director at GS&P.

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About

Credits

Date
Jan 31, 2017
Agency:
Goodby Silverstein & Partners
Client:
Tostitos
Director:
John X Carey
Production Company:
Anonymous Content
Chief Marketing Officer:
Jennifer Saenz
Vice President of Marketing:
Jeff Klein
Senior Director:
Pat O'Toole
Director:
Nicolle Poole
Manager:
Tom Stingelin
Vice President of Communications:
Chris Kuechenmeister
Senior Director of Public Relations:
Joan Cetera
Co-Chairman:
Jeff Goodby
Co-Chairman:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Creative Director:
Roger Baran
Creative Director:
Sam Luchini
Art Director:
Ricardo Matos
Art Director:
Fabio Benedetto
Art Director:
Nomi Malik
Copywriter:
Otto Pajunk
Bag Design:
Sam Luchini
Designer:
Lorenz Ortiz
Bag Production Company:
Colorbar /Laser Custom Design
Principal:
Douglas Huynh
Principal:
Stephen Cross
Director of Broadcast Production:
Tod Puckett
Executive Broadcast Producer:
Hilary Coate
Broadcast Producer:
Christina Wells
Interactive Producer:
Severin Sauliere
Senior Art and Print Producer:
Noah Dasho
Executive Digital Artist:
Jessica Pettigrew
Photographer:
Quinn Gravier
Strategy Director:
Ralph Paone
Director of Communications:
Meredith Vellines
Managing Partner:
Brian McPherson
Group Account Director:
Meredith Williams
Account Director:
Becca Morris
Account Manager:
Casey O'Brien
Assistant Account Manager:
Andrew Betoff
Community Manager:
Kristine Ciardello
Director of Business Affairs:
Judy Ybarra
Business Affairs Manager:
Chrissy Shearer
Director of Photgraphy:
Chris Saul
Executive Producer:
Sue Ellen Clair
Producer:
Saul Germain
Editing Company:
Stitch
Editor:
Phillip Owens
Assistant Editor:
Weston Cadwell
Sound Design:
Lime Studios
Mix:
Lime Studios
Audio Engineer:
Tom Paolantonio
Assistant Audio Engineer:
Peter Lapinski
Music:
Musicbed
V/FX:
Stitch
Executive Producer:
Mila Davis
V/FX Producer:
Liz Katsarelas
V/FX:
Bacon
V/FX Producer:
Marguerite Olivelle
V/FX Artist:
Mitch Gardiner
Colorist:
Michael Gossen

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