Tourism Ireland: Escape the Madness

The race is on.

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Bridesmaids actor Chris O'Dowd narrates this online film from Tourism Ireland, which is hoping to capitalize on Olympic travel frustrations in London by urging people to "escape the madness" and travel to Ireland instead. The film, by Publicis London, pits two guys in a race against each other - "Office Boy" to drink a latte at his office in London, and "Yer Man" to drink a pint of stout in Ireland. Their respective journeys contrast the tranquility of Ireland with the stressed-out London commute. O'Dowd (who apparently tweeted his request to be the voice of Ireland) makes a cameo appearance. At the end of the film, viewers get a choice between escaping or embracing the madness captured in the film.

The campaign will also include press and outdoor ads, while consumers can join in on Twitter using the hashtag #escapethemadness.

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About

Credits
Date
Jul 17, 2012
Agency:
Publicis London
CD:
Ed Robinson
Client:
Tourism Ireland
CD:
Dave Sullivan
Deputy Managing Director:
Jason Cobbold
Senior Agency Producer:
Marie Peltier
Head of Production:
Colin Hickson
Director/Production Company:
Pat Holden
Director/Production Company:
Crossroads Films
Producer:
Michelle Stapleton
Editor:
Cut + Run
Post Production:
Framestore
Sound Design:
Grand Central Sound Studios
Media:
Carat
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