Creativity

Tourism Montreal: Queer of the Year

The search for the brightest star under the rainbow.

Published on Aug 11, 2010

Editor's Pick

As part of its efforts for Tourism Montreal, earlier this summer, Sid Lee launched the Queer of the Year contest to celebrate diversity and individuality within the LGBT community. Until August 16th during Montreal Pride Week, five finalists are competing for the grand title of brightest star under the rainbow. Each will be participating in a variety of challenges based on sex appeal, talent, personality, sense of community and healthy lifestyle. Those are now broadcast online on the contest site and the winner will be determined by a panel of judges and the number of votes they receive from the public.

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About

Credits

Date
Aug 11, 2010
Agency:
Sid Lee - Montreal
Client:
Tourism Montreal
Agency:
Sid Lee - Montreal

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