Creativity

Gwyneth Paltrow Falls in Love in a Cafe in Spot For Jewelry Brand Tous

Spanish Firm Persuaded Oscar Winner to Play a Violin Tutor

By Alexandra Jardine. Published on Dec 21, 2016

Editor's Pick

Gwyneth Paltrow may be for famous for "Goop" these days than her acting appearances, but Spanish jewelry brand Tous persuaded the Oscar-winner to play a dog-loving violin tutor in a romantic new spot in which she (eventually) falls in love with a fellow cafe customer.

Created by Madrid agency SCPF, it tells the story of Kate (Paltrow) and Peter (Nicholas Gleaves), who both own large dogs and who, despite being made for one another and crossing paths in the same coffee shop every day, have never seen each other before. Eventually fate, dogs and Tous jewelry conspire to bring them together. The spot is colorfully and stylishly directed by Victor Carrey via production company Puente Aereo, and will air in over 45 countries.

Paltrow has also appeared in ads for other luxury brands, including Hugo Boss and Coach, but mainly in print work.

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About

Credits

Date
Dec 21, 2016
Agency:
SCPF Madrid
Client:
Tous
Client contact:
Anaïs Durand
Executive Creative Director:
Toni Segarra
Creative Director:
Paco Badia
Copywriter:
Maria Fabuel, Dalmau Oliveras
Art Director:
Laura Soler, Albert Morera
Audio-visual Producer:
Marta Delgado
Graphic Producer:
Susanna Bergés
Client Services Director:
Ana Moreno
Account Supervisor:
Eva Mollet
Film Director:
Víctor Carrey
Production Company:
Puente Aéreo
Executive Producer:
Xus Aparicio
Photographer:
Daniel Riera
Executive Producer:
Genara Neyra
Photo Retouching:
Xavi Bonifacio
Music:
Trafalgar13

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