Creativity

Toyota: Aurion

Encapsulating its TV spots and on-demand documentaries about Toyota's Aurion V6 model into one visually alluring website, Saatchi & Saatchi's Sydney branch has extended the car brand's "Game

Published on Jun 17, 2008

Editor's Pick

Encapsulating its TV spots and on-demand documentaries about Toyota's Aurion V6 model into one visually alluring website, Saatchi & Saatchi's Sydney branch has extended the car brand's "Game Catchers" campaign.

The site begins with a mellow electronic music intro and a quick snapshot of the Aurion's features. Click through and users find a rotating showroom that shows the three spots including "Thruster", "Superbike" and "Big Bertha" Each features a story of innovations in surfboards, bikes and golf clubs, respectively, and how that ingenuity applies to the Aurion design. Each spot in the showroom is accompanied by a documentary that includes interviews with the people who were behind the designs and were featured in the ads.

Visitors can also check out a gallery and design story of the Aurion that describes the creative process from planning and sketching to the finished product.

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About

Credits

Date
Jun 17, 2008
Client:
Toyota
Agency:
Saatchi & Saatchi Sydney
Executive Creative Director:
Steve Back
Art Director:
Matt Gilmour
Art Director:
Eron Broughton
Copywriter:
Anthony Moss
Copywriter:
Steve May
Agency Producer:
William Doig
Interactive Agency:
Hothouse
Director:
Jeff Zwart
Documentary director:
Sean Kruck
Production Company:
@radical.media
Producer:
Ian Fowler
Producer:
Michael Hilliard
Sound:
Nylon Studios
Editorial Company:
Guillotine
Animation:
Resolution

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