Creativity

Toyota Auris: Common Sense Betrayed

It's not what you think.

Published on Aug 22, 2012

Editor's Pick

A hot model in an ad for a car? What's new? Plenty, in this commercial for Toyota's new 2013 Auris, which makes some sort of play on the term "hybrid" (both regular and hybrid models of the car were revealed yesterday), and also ensures that you understand that this car is for someone looking for an out of the ordinary experience. The tagline reads: "not in trend, not casual, not for everyone, not authority, but Auris." The ads will only air in Japan, according to AutoGuide. It's an interesting contrast in strategy with Toyota U.K., which is touting the "real deal" for the launch of the GT86.

Previously, Dutch department store Hema brilliantly used gorgeous androgynous model Andrej Pejic to promote a push up bra.

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About

Credits

Date
Aug 22, 2012
Client:
Toyota Auris

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