Creativity

Who Knew Driving a Station Wagon Could Be This Cool?

Saatchi Milan and Steve Ayson turn back the clock to reveal how one man got in a peculiar position

Published on Sep 04, 2013

Editor's Pick

Tracing the final scene of a story back to its roots is a technique we've seen in spots before, and, in the hands of the right brand and talent, it can be a super successful formula. Toyota Europe pulls such a move, bringing in fresh stylistic touches, in this new spot out of Saatchi & Saatchi, Milan that helps to make a station wagon, the Toyota Auris Hybrid, look pretty damn cool. Directed by Steve Ayson, the ad opens on a man who finds himself in the remarkable position of witnessing a whale performing a majestic leap out of the water. But not before he bumps into a gorilla on horseback, a breakdancing yogi and other unusual characters. How did he get there? You'll just have to watch and see.

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About

Credits

Date
Sep 04, 2013
Agency:
Saatchi & Saatchi Milan
Client:
Toyota
Executive Creative Director:
Jason Romeyko
Executive Creative Director:
Agostino Toscana
Creative Director:
Luca Lorenzini
Creative Director:
Luca Pannese
Art Director:
Luca Pannese
Copywriter:
Luca Lorenzini
Head of TV:
Raffaella Scarpetti
Producer:
Erica Lora Lamia
Director:
Steve Ayson
Director of Photography:
Glynn Speekaert
Editor:
Vilma Conte
Post Production:
Xchanges
Music:
Sing Sing
Sound:
Top Digital

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