Creativity

Toyota Auris: The Alternative

In a world with no choices, you have one.

Published on Jan 24, 2013

Editor's Pick

An autocratic mayor proclaims a new world order in a town square, in this beautifully shot commercial for the hybrid Toyota Auris out of Saatchi Italy. Directed by Xavier Mairesse, the commercial features a group of townsfolk that are being forced to give in to a future without choice: where they can only have one kind of pet, listen to only one kind of music and have one kind of car. Of course, that last stipulation draws some concern.

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