Toyota Auris: The Alternative

In a world with no choices, you have one.

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An autocratic mayor proclaims a new world order in a town square, in this beautifully shot commercial for the hybrid Toyota Auris out of Saatchi Italy. Directed by Xavier Mairesse, the commercial features a group of townsfolk that are being forced to give in to a future without choice: where they can only have one kind of pet, listen to only one kind of music and have one kind of car. Of course, that last stipulation draws some concern.

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About

Credits
Date
Jan 24, 2013
Agency:
Saatchi & Saatchi Italy
Client:
Toyota Auris
CW:
Luca Lorenzini
AD:
Luca Pannese
ECD:
Jason Romeyko
ECD:
Agostino Toscana
Head of TV:
Raffaella Scarpetti
Producer:
Erica Lora Lamia
Producer:
Sabrina Sanfratello
Art Buyer:
Rossana Coruzzi
Prod. Co.:
Akita Films
Director:
Xavier Mairesse
DOP:
Glynn Speeckaert
Category
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