A new spot from Toyota Australia, promotings its Kluger SUV, puts a new spin on the "hot woman driving shiny new car" cliche beloved of automotive brands.
Directed by Tim Bullock at Scoundrel for Saatchi & Saatchi Sydney, the ad features a beautiful woman in sunglasses getting looks from awed pedestrians as she zips about in her Kluger. As she stops at a red light and reapplies her perfect lipstick, a man sitting at a cafe table stares at her with undisguised lust. However, there's a twist: her son is sitting in the back and isn't too happy about him eyeing up his mom.
The tagline of the ad is: "Built for families. Designed for attention."