Creativity

There's a Fun Twist in This Toyota Spot About a Hot Woman Driving Around Town

Tim Bullock Directs Australian Spot for the Kluger

By Alexandra Jardine. Published on Feb 23, 2017

Editor's Pick

A new spot from Toyota Australia, promotings its Kluger SUV, puts a new spin on the "hot woman driving shiny new car" cliche beloved of automotive brands.

Directed by Tim Bullock at Scoundrel for Saatchi & Saatchi Sydney, the ad features a beautiful woman in sunglasses getting looks from awed pedestrians as she zips about in her Kluger. As she stops at a red light and reapplies her perfect lipstick, a man sitting at a cafe table stares at her with undisguised lust. However, there's a twist: her son is sitting in the back and isn't too happy about him eyeing up his mom.

The tagline of the ad is: "Built for families. Designed for attention."

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About

Credits

Date
Feb 23, 2017
Agency:
Saatchi & Saatchi Sydney
Client:
Toyota Australia
Director:
Tim Bullock
Production Company:
Scoundrel

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