Creativity

Marty McFly and Doc Brown Reunite in Toyota Teaser as 'Future' Date Approaches

Spot Teases Campaign Set to Break on October 21

By Alexandra Jardine. Published on Oct 14, 2015

Editor's Pick

"Back to the Future" fans will remember October 21, 2015 as the date that was "the future" in the classic '80s film. To mark the date, Toyota and agency Droga5 have reunited the film's two stars, Michael J. Fox and Christopher Lloyd, for an ad based around the movie. The full version won't break until October 21 for obvious reasons, but the teaser, seen here, breaks today and features the pair discussing what "Back to the Future" got right. The brand has a connection with the original movie, thanks to Marty's truck, and the new spots promote its Mirai hydrogen fuel cell car. But exactly what Toyota has in store, you'll have to wait to see until next week.

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Credits

Date
Oct 14, 2015
Agency:
Droga5 New York
Chairperson:
David Droga
Client:
Toyota
Chief Creative Officer:
Ted Royer
Executive Creative Direction:
Neil Heymann
Creative Director:
David Gibson
Creative Director:
Nathan Lennon
Copywriter:
Bryan Wolff
Art Director:
Daniel Sumarna
Copywriter:
Colin Lord
Art Director:
Inna Kofman
Associate Design Director:
Devin Croda
Designer:
Indah Shillingford
Designer:
Natalie Cho
Chief Creative Officer:
SallyAnn Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Scott Chinn
Head of Interactive Production:
Niklas Lindstrom
Executive Interactive Producer:
Justin Durazzo
Interactive Senior Producer:
Maggie Macdonald
Associate Interactive Producer:
Morgan Mendel
Director, Technology:
Andy Prondak
Senior Technology Lead:
Joachim Do
Senior Developer:
Jim Alexander
Quality Assurance:
Yadira Isaac
Global Chief Strategy Officer:
Jonny Bauer
Director, Strategy:
Tom Haslow
Strategist:
Emily Mulvey
Head of Communications Strategy:
Colleen Leddy
Group Communications Strategy Director:
Duncan Owen
Communications Strategist:
Parks Middleton
Head of Data Strategy:
Andrew Tully
Data Strategist:
Anthony Khaykin
Social Media Manager:
Whitney Brodribb
Group Account Director:
Steven Panariello
Account Director:
Bola Adekoya
Account Manager:
Belle Bonar
Associate Account Manager:
Leo Wong
Senior Project Manager:
Anika Chowdhury
National Marketing and Communications Manager, Advanced Technology Vehicles:
Doug Coleman
Vehicle Marketing and Communications Manager:
Nathan Kokes
National Marketing and Communications Manager:
Julia Greenberg
Production Company:
Caviar
Director:
Jeremy Konner
Director, Photography:
Simon Thirlaway
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Producer:
Adrianne McCurrach
Editorial:
Cut + Run
Editor:
Georgia Dodson
Assistant Editor:
Beau Dickson
Executive Producer:
Raná Martin
Producer:
Evyn Bruce
Post Production:
MPC New York
Post Producer:
Sophie Gibson
Lead Flame Artist:
Alex Harding
DI Colorist:
Adrian Seery
Music:
Back to the Future & Back to the Future II Score
Composer:
Alan Silvestri
Track:
"Power of Love"
Track Artist:
Huey Lewis & The News
Sound Director:
Heard City
Mixer:
Evan Mangiamele
Mixer:
Philip Loeb
Interactive Production Company:
Resn
Quality Assurance Testing:
Enzyme Testing Labs
Quality Assurance Testing:
Hook QA

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