Toyota Launches Its Mirai in a Nostalgic 'Back to the Future' Film

Michael J. Fox and Christopher Lloyd Experience Today's Technology

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Having teased it last week, Toyota today unveils the full-length version of its homage to "Back to the Future," promoting its new Mirai hydrogen fuel car. In the ad, a car enthusiast and fan of the movie meets Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) in a diner and promises to show them a car that really does use trash as fuel.

The spot, by Droga5, features locations and music from the original film that will get fans truly nostalgic, with Fox and Lloyd coming across (as themselves, rather than the characters) in a pretty authentic way. At the same time, it does a good job of introducing the Mirai to consumers. Already available in Japan, it goes on sale on Oct. 21 in California -- the same date "Back to the Future" celebrates its 30th anniversary.

Bill Fay, Toyota division group VP and general manager, said in a statement: "This 'Back to the Future'-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long. There's no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future."

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Oct 21, 2015
Droga5 New York
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Direction:
Neil Heymann
Creative Director:
David Gibson
Creative Director:
Nathan Lennon
Bryan Wolff
Art Director:
Daniel Sumarna
Colin Lord
Art Director:
Inna Kofman
Associate Design Director:
Devin Croda
Indah Shillingford
Natalie Cho
Chief Creation Officer:
SallyAnn Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Scott Chinn
Head of Interactive Production:
Niklas Lindstrom
Executive Interactive Producer:
Justin Durazzo
Senior Interactive Producer:
Maggie Macdonald
Associate Interactive Producer:
Morgan Mendel
Director of Technology:
Andy Prondak
Senior Technology Lead:
Joachim Do
Senior Developer:
Jim Alexander
QA Engineer:
Yadira Isaac
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Tom Haslow
Emily Mulvey
Head of Communications Strategy:
Colleen Leddy
Group Communications Strategy Director:
Duncan Owen
Communications Strategist:
Parks Middleton
Head of Data Strategy:
Andrew Tully
Data Strategist:
Anthony Khaykin
Social Media Manager:
Whitney Brodribb
Group Account Director:
Steven Panariello
Account Director:
Bola Adekoya
Account Manager:
Belle Bonar
Associate Account Manager:
Leo Wong
Senior Project Manager:
Anika Chowdhury
National Marketing & Communications Manager, Advanced Technology Vehicles:
Doug Coleman
Vehicle Marketing & Communications Manager, Toyota Marketing Department:
Nathan Kokes
National Marketing & Communications Toyota Motor Sales:
Julia Greenberg
Production Company:
Jeremy Konner
Simon Thirlaway
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Adrianne McCurrach
Cut + Run
Georgia Dodson
Assistant Editor:
Beau Dickson
Executive Producer:
Raná Martin
Evyn Bruce
Post Production:
MPC New York
Post Producer:
Sophie Gibson
Lead Flame Artist:
Alex Harding
DI Colorist:
Adrian Seery
Back to the Future & Back to the Future II Score
Alan Silvestri
"Power of Love"
Track Artist:
Huey Lewis & The News
Heard City
Evan Mangiamele
Philip Loeb
Interactive Production Company:
Quality Assurance Testing:
Enzyme Testing Labs
Quality Assurance Testing:
Hook QA

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