Creativity

Toyota: Banana Leaf

Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed andthen distributedto 25,000 magazine subscribers--all before the l

Published on Aug 26, 2008

Editor's Pick

Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed andthen distributedto 25,000 magazine subscribers--all before the leaves dried out.

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About

Credits

Date
Aug 26, 2008
Client:
Toyota
Agency:
Leo Burnett Colombia
Creative Director:
Rodrigo DÃ'¡villa
Creative Director:
Mauricio Rocha
Creative Director/Copywriter:
Otavio Schiavon
Creative Director/Art Director:
Carlos Murad

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