Toyota: Banana Leaf

Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed andthen distributedto 25,000 magazine subscribers--all before the l

Published on

Editor's Pick
Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed andthen distributedto 25,000 magazine subscribers--all before the leaves dried out.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 26, 2008
Client:
Toyota
Agency:
Leo Burnett Colombia
Creative Director:
Rodrigo DÃ'¡villa
Creative Director:
Mauricio Rocha
Creative Director/Copywriter:
Otavio Schiavon
Creative Director/Art Director:
Carlos Murad
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age