Creativity

Toyota: Better Together

Ne-O brings another human-centered stunt to Toyota to promote the brand's Hybrid Synergy Drive.

Published on Nov 12, 2009

Editor's Pick

Stink directing team Ne-O, who brought the human touch to Toyota for the multiawarded Humanity spot out of Hakuhodo, worked with Saatchi Australia on another in-camera people stunt, this time to promote Toyota's latest generation Petrol and Electric Hybrid engine, Hybrid Synergy Drive.

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About

Credits

Date
Nov 12, 2009
Agency:
Saatchi & Saatchi Australia
Client:
Toyota
Production Company:
Stink London
Director:
Ne-o
Executive Creative Director:
Steve Back
Creative Director:
David Bowman
Art Director:
Peter Galmes
Copywriter:
John McKelvey
Agency Producer:
Barbara Devlin

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