Toyota: Bromance

Sponsafier. Now even more sponsafied.

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Saatchi L.A. has launched the third installment of the popular Sponsafiercampaign, which invites racing fans to design their own NASCAR.. car.

The campaign kicked off with the spot, Bromance, which features Kyle Busch, Martin Truex, Jr., and Darrell Waltrip and which ran during the Daytona 500. Additional spots will roll out in the coming days.

The updated Sponsafier site features a "Sponsafeed" scroll, allowing fans to follow drivers in real-time, a photokit allowing users to place their modified cars in 3D environments and new graphics.

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Feb 23, 2011
Saatchi & Saatchi LA
Executive Creative Director:
Mike McKay
Creative Director:
Michael Tabtabai
Art Director:
Daniel Shapiro
Shannon Wilch
Director of Integrated Production:
Tanya LeSieur
Senior Integrated Producer:
Melissa Nagy
Production Company:
Caviar Content
Jody Hill
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Director of Photography:
Mark Williams
Line Producer:
Jennifer Barrons
Editorial Company:
Cosmo Street
Tom Scherma
Assistant Editor:
Heather Bartholomae
Executive Producer:
Yvette Cobarrubias
Executive Producer:
Jerry Sukys
Black Iris
Audio Mix:
Lime Studios
Loren Silber
Stefan Sonnenfeld
VFX Company:
Brickyard VFX
Lead 2D Artist/VFX Supervisor:
Patrick Poulatian
VFX Producer:
Diana Young
End Treatment Animation:
Executive Producer:
Paul Abatemarco
Creative Director:
Brad Tucker

See more credits

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