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Toyota Camry: It's Reinvented -- Super Bowl XLVI

Everything old is new.

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For its Super Bowl ad, Toyota reinvented the Camry, but didn't stop there. Created out of Saatchi & Saatchi L.A., the spot, an extended version of the :30 that will air on game day, "reinvents" day-to-day experiences, such as going to the DMV.

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About

Credits
Date
Jan 30, 2012
Agency:
Saatchi & Saatchi Los Angeles
Client:
Toyota Camry
ECD:
Chris Adams
ECD:
Margaret Keene
CD:
John Payne
ACD/AD:
Jera Mehrdad
Art Director:
Scott Wilson
Art Director:
Verner Soler
Copywriter:
Marcin Markiewicz
Copywriter:
Matthew Poitras
Copywriter:
Graham McCann
Copywriter:
Scott Model
Director of Integrated Production:
Tanya LeSieur
Executive Broadcast/Content Producer:
Richard Bendetti
Associate Broadcast/Content Producer:
Dan Paquin
Management Supervisor:
Erica Baker
Strategic Planning Director:
Evan Ferrari
Strategic Planner:
Skyler Wallace
Media Director:
Gwen Conley
Associate Interactive Media Director:
Gaurika Chadha
Interactive Media Planner:
Anna Kondrashova
Project Management:
Norma Carballo
Production Company:
MJZ
President:
David Zander
Senior Executive Producer:
Jeff Scruton
Producer:
Jeff McDougall
Director:
Tom Kuntz
Editing Company:
Rock Paper Scissors
Executive Producer:
Carol Lynn Weaver
Producer:
Angela Dorian
Editor:
Kirk Baxter
Assistant Editor:
Jeff Sharpe
Special Effects:
The Mill
Executive Producer:
Sue Troyan
Producer:
Arielle Davis
Production Coordinator:
Kiana Bicoy
Lead Flame Artist:
Phil Crowe
Effects Supervisor:
Paul O'Shea
Music:
Stimmung
Executive Producer:
Ceinwyn Clark
Creative Director/Composer:
Jason Johnson
Sound Designer:
Gus Koven
Graphics:
Gentleman Scholar
Record/Mix:
Lime Studios
Mixer:
Joel Waters

See more credits

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