Creativity

Toyota Camry: It's Reinvented -- Super Bowl XLVI

Everything old is new.

Published on Jan 30, 2012

Editor's Pick

For its Super Bowl ad, Toyota reinvented the Camry, but didn't stop there. Created out of Saatchi & Saatchi L.A., the spot, an extended version of the :30 that will air on game day, "reinvents" day-to-day experiences, such as going to the DMV.

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About

Credits

Date
Jan 30, 2012
Agency:
Saatchi & Saatchi Los Angeles
Client:
Toyota Camry
ECD:
Chris Adams
ECD:
Margaret Keene
CD:
John Payne
ACD/AD:
Jera Mehrdad
Art Director:
Scott Wilson
Art Director:
Verner Soler
Copywriter:
Marcin Markiewicz
Copywriter:
Matthew Poitras
Copywriter:
Graham McCann
Copywriter:
Scott Model
Director of Integrated Production:
Tanya LeSieur
Executive Broadcast/Content Producer:
Richard Bendetti
Associate Broadcast/Content Producer:
Dan Paquin
Management Supervisor:
Erica Baker
Strategic Planning Director:
Evan Ferrari
Strategic Planner:
Skyler Wallace
Media Director:
Gwen Conley
Associate Interactive Media Director:
Gaurika Chadha
Interactive Media Planner:
Anna Kondrashova
Project Management:
Norma Carballo
Production Company:
MJZ
President:
David Zander
Senior Executive Producer:
Jeff Scruton
Producer:
Jeff McDougall
Director:
Tom Kuntz
Editing Company:
Rock Paper Scissors
Executive Producer:
Carol Lynn Weaver
Producer:
Angela Dorian
Editor:
Kirk Baxter
Assistant Editor:
Jeff Sharpe
Special Effects:
The Mill
Executive Producer:
Sue Troyan
Producer:
Arielle Davis
Production Coordinator:
Kiana Bicoy
Lead Flame Artist:
Phil Crowe
Effects Supervisor:
Paul O'Shea
Music:
Stimmung
Executive Producer:
Ceinwyn Clark
Creative Director/Composer:
Jason Johnson
Sound Designer:
Gus Koven
Graphics:
Gentleman Scholar
Record/Mix:
Lime Studios
Mixer:
Joel Waters

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