Creativity

Toyota Takes Passengers For A Rollercoaster Ride In A Camry

Ad Aimed At Proving Car Isn't Boring Shows Real-Life Participants In Event At Six Flags

Published on Oct 30, 2013

Editor's Pick

Toyota's latest commercial for its Camry shows a real-life event that the brand staged at Six Flags Magic Mountain over Labor Day weekend in September. To prove that the Camry is a thrilling ride, as well as a safe and reliable model to do your grocery shopping in, stunt drivers took amusement park goers through a course of twists, turns, tunnels and steep climbs in a Camry SE and Camry LXE Hybrid. Participants could place their phones in a holder to record a "Selfie video" of their ride as a souvenir to share on social media. The ad, by Saatchi & Saatchi LA, also nicely captures their reactions.

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About

Credits

Date
Oct 30, 2013
Agency:
Saatchi & Saatchi Los Angeles
Client:
Toyota
Executive Creative Director:
Margaret Keene
Executive Creative Director:
Chris Adams
ACD/Copywriter:
Evan Brown
Art Director:
John Kritch
Executive Producer:
Richard Bendetti
Associate Producer:
Alex Granieri
Senior Integrated Producer:
Julie Notaro
Senior Integrated Producer:
Amy Jo Deguzis
Production Company:
Bandito Brothers
Executive Producer:
Suzanne Hargrove
Cinematography:
Shane Hurlbut
Line Producer:
Ryan Slavin
Director:
Mike "Mouse" McCoy
2nd Unit Director:
Jacob Rosenberg
Editing Company:
Bandito Post
Post Producer:
Rebecca Jameson
Post Producer:
Mike Goble
Editor:
Jeff Tober
BTS Editor:
Tracy Hof
Colorist:
Mark Osborne
Sound Design:
Kim Christensen
Mix:
Rohan (Lime Studios)
Senior Print Producer:
Rachel Dallas-Noble
Senior Art Producer:
Angee Murray
Senior Project Manager:
Angela Montoya
Group IM Director:
Andrew Corpman
Account Director:
Vickie Stafford
Strategic Planning Director:
Evan Ferrari
Associate Director of Business Affairs:
Biba Millstein

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