Creativity

Toyota: Commute

The secret lives of Baby Boomers.

Published on Jul 06, 2011

Editor's Pick

A new campaign for the Toyota Venza shows Mom and Dad aren't just sitting around waiting for the phone to ring. A series of spots depict active baby boomers embracing their new-found freedom with adventurous hobbies and pursuits. Meantime, their Generation Y kids worry- somewhat patronizingly - about the state of their parents' presumably lackluster social lives.

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About

Credits

Date
Jul 06, 2011
Agency:
Saatchi & Saatchi LA
Client:
Toyota
Executive Creative Director:
Chris Adams
Executive Creative Director:
Margaret Keene
Creative Director:
Erich Funke
ACD/Art Director:
Susan Alinsangan
Art Director:
Joel Francke
Copywriter:
Julia Regan
Copywriter:
Ryan Kutscher
Designer:
David Hsia
Director of Integrated Production/Multimedia:
Tanya LeSieur
Executive Producer:
Richard Bendetti
Broadcast Producer:
Tamsin Prigge
Associate Integrated Producer:
Jamye Graham
Project Manager:
Rick Gutierrez
Project Manager:
Maya Sweet
Executive Communications Director:
John Lisko
Communications Director:
Nicole Scandaliato
Media Supervisor:
Adeline Kim
Media Planner:
Kristin Bemowski
Planning:
Caryn Wiley
Planning:
Shauna Axton
Business Affairs Manager:
Carie Bonillo
Business Affairs Manager:
Stephen Duncan
Production Company:
Arts & Sciences
Editing Company:
Arcade
Finish:
Airship
Music:
Beacon Street
Sound Design:
740 Sound Design
Director:
Matt Aselton

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