Toyota: Corolla Dream Estate

Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line.

Saatchi & Saatchi, LA's site for the brand gives visitors an extensive taste of th

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Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line.

Saatchi & Saatchi, LA's site for the brand gives visitors an extensive taste of the blue-blood lifestyle by placing them directly in the middle of a vast estate and giving them a chance to roam the surroundings. Just by moving the mouse, the diorama revolves from the pool to the mansion to the well-trimmed gardens all the way to the lovely ocean view. 

Of course, there are many items to click on, including the mansion itself, which offers viewers a video of Corolla 'styling' tips as well as a mini-game called 'Whack a Bust.'  In fact, each clickable area features its own video reel and game to humorously tout Corolla features including navigation and audio.  As an added bonus, a PDF guide makes visitors feel like royalty by aligning the Corolla driving experience with blue-blood tips such as proper grooming, eating the best caviar and hosting a dignitary all within the confines of your automobile.

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About

Credits
Date
Feb 28, 2008
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles
Executive Creative Director:
Harvey Marco
Creative Director:
Greg Wells
Associate Creative Director:
Scott Muckenthaler
Art Director:
Verner Soler
Art Director:
Peter Vattanatham
Copywriter:
Sam Bergen
Copywriter:
Denise Reynolds
Copywriter:
Shannon Wilch
Agency Producer:
Allison Hoppe
Director of Interactive Production:
Jay Tannenbaum
Senior Interactive Producer:
Allison Hoppe
Director of Integrated Production:
Damian Stevens
Freelance Producer:
Marlene Winder
VFX:
The Famous Group
VFX CD/Art Director:
Earl Burnley Jr.
VFX Executive Producer:
Andrew Isaacson
VFX Producer:
Wendy McCarty
VFX Producer:
Alana Blasingame
Designer/Animator:
Satoshi Harada
Designer/Animator:
Steve Han
Designer/Animator:
Ryan Kirkwood
Designer/Animator:
Paul Evangelista
Designer/Animator:
Yas Koyama
Designer/Animator:
Ali Yazdanian
Designer/Animator:
Andrew McMasters
Designer/Animator:
Meg Bright-Ryan
Designer/Animator:
Brandy Handelman
Designer/Animator:
Kirsten Jelliffe
Web Programming:
Red Interactive
Senior Producer:
Nathan Pitzel
Producer:
Jake Watts
Creative Director (Red):
Jared Kroff
Technical Director:
Adam DeVincent
Designer/Developer:
Christian Harden
Designer/Developer:
Jared Stanley
Designer/Developer:
Andrew Wendling

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