Creativity

Toyota: Curve

Comeback.

Published on Apr 10, 2012

Editor's Pick

There's no sign of the advertised car in this print ad from Y&R Peru and Toyota, for the FJ Cruiser 4x4. But its absence is all you need to get the point across -- even if it falls off the track, it is strong enough to climb back up. The direction in which the edges of the road barrier are twisted tell you all you need to know.

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About

Credits

Date
Apr 10, 2012
Agency:
Y&R Peru
Client:
Toyota
ECD:
Flavio Pantigoso
Head of Art:
Christian Sánchez
Copywriter:
Gino Bernabe
Art Director:
Renzo Vásquez
Agency Producer:
Malena Mellado
Post Production:
Midas Digital
Retouch:
David Vega
Retouch:
Raúl Pardo

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