Creativity

Toyota: Fastest Painted Website

From live art to the web in seconds.

Published on Nov 17, 2011

Editor's Pick

To launch the FT-86 II Concept, a prototype rear-wheel-drive sports car, Toyota is holding an event which will see a website created by live artists in a campaign through Party Tokyo.

The website will be in sync with an outdoor street painting in Shinjuku Station Square, Tokyo. A group of artists, the Rinpa Eshidan1, will start the painting at 10AM on November 20, and will gradually flesh it out over eight hours and six minutes. As the painters work, their piece will come to life in real-time as artwork on the website - highlighting the speed of the prototype car, which will premiere at the Tokyo Motor Show on December 3. The website, created by Deltro, will be online until November 26.

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About

Credits

Date
Nov 17, 2011
Agency:
Party - Tokyo
Client:
Toyota
Website:
Deltro

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