Finland's Flow Festival, which takes place this weekend with international artists including Sia, Massive Attack and Iggy Pop, is so officially "cool" that selfie sticks are banned. To counter this, Toyota is unveiling what it says is "the world's largest selfie stick" at the festival, in a stunt to promote its Toyota CH-R.
Created with Saatchi & Saatchi Finland, the "Amazing Super-Selfie-Stick" is 17-meters tall and equipped with a giant four-meter wide smartphone containing a super-zoom camera and huge screen. The stick is supported by a column that is covered with mirrors to make it invisible, and it can potentially capture some 10,000 people. According to the agency, the previous world record for the widest selfie was set in 2014 and contained 1,151 people.
All the Super-Selfies taken by festival-goers (with a Toyota CH-R in the background) will be available to be viewed and shared through an online photo gallery.