Creativity

Toyota to Unveil 'World's Largest Selfie Stick' in Finland

Event at Flow Festival in Finland Will Also Ban Ordinary Sticks

By Alexandra Jardine. Published on Aug 11, 2016

Editor's Pick

Finland's Flow Festival, which takes place this weekend with international artists including Sia, Massive Attack and Iggy Pop, is so officially "cool" that selfie sticks are banned. To counter this, Toyota is unveiling what it says is "the world's largest selfie stick" at the festival, in a stunt to promote its Toyota CH-R.

Created with Saatchi & Saatchi Finland, the "Amazing Super-Selfie-Stick" is 17-meters tall and equipped with a giant four-meter wide smartphone containing a super-zoom camera and huge screen. The stick is supported by a column that is covered with mirrors to make it invisible, and it can potentially capture some 10,000 people. According to the agency, the previous world record for the widest selfie was set in 2014 and contained 1,151 people.

All the Super-Selfies taken by festival-goers (with a Toyota CH-R in the background) will be available to be viewed and shared through an online photo gallery.

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About

Credits

Date
Aug 11, 2016
Agency:
Saatchi & Saatchi Finland
Client:
Toyota (Finland)
General Manager, Marketing & Sales Planning:
Janne Hällfors
Marketing Manager:
Heidi Riikonen
Creative Director/Copywriter:
Nazzareno Sifo
Art Director:
Joona Mantere
Art Director:
Anu Luoto
Web Art Director:
Ville Lempiäinen
Art Director Assistant:
Veera Korpela
Project Manager:
Jenna Tiilimaa
Project Manager:
Timo Humalam äki
Head of Digital:
Patrik Liljebäck
Web Developer:
Eero Louhenperä
Account Director:
Kauko Kyyrö
Production Company:
Sun Effects
Film Company:
V2B
Location:
Flow Festival

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