Creativity

Toyota: Full of Potential

Offering a virtual, 720 tour of the Toyota Matrix '09, Saatchi & Saatchi, Toronto gives visitors an in-depth, music-driven breakdown of the model's wares.

Implementing a "spherical v

Published on Mar 10, 2008

Editor's Pick

Offering a virtual, 720 tour of the Toyota Matrix '09, Saatchi & Saatchi, Toronto gives visitors an in-depth, music-driven breakdown of the model's wares.

Implementing a "spherical view," Saatchi lets one spin the Matrix up, down and around and scan the bevy of features including safety, performance, audio system and more.

The car itself is planted on an empty downtown street in a daytime view, but by moving the cursor, visitors can check out the after-dark perspective of the area, which includes a series of embedded links including a jukebox section that allows users to pick and choose a site-browsing soundtrack from artists like Daft Punk and Interpol.

Additional nighttime destinations include a theater to view the TV spot, a colors section to view different schemes and a specs report. And if you'd like to capture the moment, a camera icon on the page lets you take a snapshot of the on-screen Matrix.

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About

Credits

Date
Mar 10, 2008
Client:
Toyota
Agency:
Saatchi & Saatchi Toronto
Executive Creative Director:
Brett Channer
CD/Copywriter:
Brent Choi
Art Director:
Basil Cowieson
Agency Producer:
Phillip Stainton
Agency Producer:
Sumit Ajwani
3D Construction:
Ignition Digital
3D Artist:
Rob Clegg
Developer:
Socimedia Socimedia
Sound:
Tattoo Music

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