Toyota Hilux: Tougher Than You Can Imagine

Get through anything.

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Toyota and Saatchi & Saatchi New Zealand launch the new Hilux 2012 by positioning it as an unbreakable car that can go through anything. The campaign rolled out on Facebook last week, with spots launching during the France v. All Blacks game over the weekend. The integrated campaign includes POS and digital elements, along with a participation feature that will launch over the summer.

The same idea -- that the car is strong enough to do anything -- was also in previous spots for Toyota, like "Bugger."

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Sep 26, 2011
Saatchi & Saatchi New Zealand
Toyota Hilux
Executive Creative Director:
Antonio Navas
Creative Director:
Scott Huebscher
Scott Huebscher
Art Director:
Scott Huebscher
Agency Producer:
Jane Oak
Head of Strategy:
Murray Streets
Production Company:
Thick as Thieves
Leo Woodhead
Executive Producer:
Nik Beachman
Nikki Smith
Director of Photography:
Ginny Loane
Production Designer:
Kim Jarett
Peter Sciberras
Pete Ritchie
VFX Supervisor:
Damon Duncan
VFX Supervisor:
Rhys Dippie
VFX Supervisor:
Stefan Coory
2d Post Production:
VFX Artist:
Stefan Coory
VFX Artist:
Mike Robinson
VFX Artist:
Nigel Mortimer
VFX Artist:
Andrew Stewart
VFX Producer:
Angela Jackson Betts
3d Post Production:
3D Artist:
Damon Duncan
3D Artist:
Gary Sullivan
3D Artist:
Geoff Kirk-Smith
3D Artist:
Rhys Dippie
3D Artist:
Paul Jakovich
Audio Post Production:
Liquid Studios
Sound Design:
Craig Matuschka
Craig Matuschka
Edvard Grieg "In the Hall of the Mountain King"
Music Composition:
Peter Van Der Fluit

See more credits

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