Creativity

Toyota: Hybrid Synergy Drive

Green isn't the only color that defines the environmentally-conscious owner of a Hybrid Synergy Drive vehicle from Toyota. In fact, every color under the sun can be called into service to create the personalized member profiles at a new socia

Published on Jan 03, 2007

Editor's Pick

Green isn't the only color that defines the environmentally-conscious owner of a Hybrid Synergy Drive vehicle from Toyota. In fact, every color under the sun can be called into service to create the personalized member profiles at a new social networking website for Toyota hybrid owners, created by Saatchi & Saatchi/L.A. and Firstborn. "The hybrid community already exists, and it's pretty big," says Firstborn executive producer Ryan Thomas. "So this site isn't about generating the community, it's more about creating an official forum for everyone to get together and share thoughts and ideas."

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About

Credits

Date
Jan 03, 2007
Technical Director:
Robert Forras
Lead Flash Developer:
Gicheol Lee
Producer:
Dorian Compo
Executive Creative Director:
Harvey Marco
Interactive Creative Director:
Peter Kang
Interactive Creative Director:
Johann Conforme
Director of Interactive Production:
Jay Tannenbaum
Producer:
Allison Hoppe
Director of Creative Technology:
Ian Wessman
Associate Creative Director:
Scott Muckenthaler
Copywriter:
Felipe Bascope
Designer:
Matt Morgan
Designer:
Johann Conforme
Executive Producer:
Ryan Thomas
Designer:
Scott Muckenthaler
Interactive Agency:
Firstborn
Client:
Toyota
Agency:
Saatchi & Saatchi Los Angeles

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